Over The Line — Crossing the tracks for a new take on the world-famous Coonawarra region.








       Marie was approached to collaborate with Cornershop design agency to create a new Coonawarra wine brand with a difference.
      On the Western side of the Coonawarra railway lies an area that yields fabulous fruit but was previously underrated by wine growers — hence, Over The Line was born. The design playfully plays with historic railway motifs, colours and typography, with the ticket-shaped label featuring a ticket inspector punch hole.
       Since launch the wine has received great reviews and as a result the range has since been extended.








Historic Australian train tickets.
The geometric lettering on the label was inspired by the sign on the historic Coonawarra Rail Siding







“It’s always a pleasure collaborating with Marie. She has a knack for interpreting the brief and developing clever and relevant concepts that tell a unique story. The label design solution is playful and bold; cutting through the noise of competitors brands.”


DAMIAN HAMILTON — Founder, Cornershop




CLIENT 
Cornershop

SERVICES
Branding
Packaging Design

COLLABORATORS
Designed in collaboration with friends at Cornershop
Rail tickets image by Troy Litten







RELATED PROJECTS

LITTLE BELLINI
A Prosecco bar housed in an Italian design classic
DIGBY® FINE ENGLISH
A proudly English sparkling wine




STUDIO OF

DESIGN DIRECTION
& ART DIRECTION
SYDNEY,
AUS

HELLO@MARIESCHULTZ.STUDIO
SYDNEY