Digby®
Fine English — a proudly English sparkling wine.
The brand’s name pays homage to Sir Kenelm Digby, the man who invented the modern champagne bottle, and the design sought similarly to reference his daring spirit and English sensibility.
The design included a proud lion motif on the label, as well as a houndstooth pattern on the collar and a regal purple hood lining in a nod to the exquisite tailoring of Savile Row.
A fabulous product with a quintessentially fabulous design to match, Digby Fine English has gone on to wine a host of wine awards and is the sparkling wine of choice on BA’s Business and First Class flights.
This project was completed during my time as Design Director at the incredible big fish® London
CLIENT
Digby Fine English™
SERVICES
Branding
Packaging Design
CREDITS
Still life photography by Sandro Sodano © big fish®
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